Rancho Notri

Live out your dream in our beautiful, slow-paced community located in Loreto, on the Sea of Cortez



The mission of Rancho Notri is to work in cooperation with county citizens, government entities, commercial interests and other valuable county stakeholders, to coordinate the development and implementation of regional strategic housing and community development processes that respect local needs, priorities and our natural environment, leading to the development of healthy and viable neighborhoods and an improved quality of life for all in our region!

Rancho Notri will lead this community building effort by developing partnerships to create a full spectrum of housing; building creative strategies for economic vitality; promoting advocacy & educational activities on healthy growth and well-designed development initiatives.


Rancho Notri neighborhoods will be:

  • A diverse mix of units and ownership types for all income levels;
  • Developed through an efficient and coordinated review process that respects local needs and decision-making;
  • Inclusive of opportunities where families can live and work in their own communities.

Working cooperatively with members of the Housing Advisory Committee and other key county stakeholders, we will maximizing creative housing solutions that make best use of the available land in a manner that respects our rich history, diversity, and natural environment and ensures that the housing needs of Loreto are met.


There are four key components to Rancho Notri:

Discovery                    Dream                   Design                       Destiny
  • Discovery: Individuals can mobilize a whole system inquiry into the positive change core.
  • Dream: Individuals create a clear results-oriented vision in relation to discovered potential and to questions of higher purpose.
  • Design: There is an opportunity to create and offer thoughts of the ideal organization.
  • Destiny: Leads to strengthening the positive capability of the whole system, giving way to hope and creating process for learning, adjustment, and improvisation.


There are eight assumptions of Rancho Notri:

1) In every society, organization, or group, something works

2) What we focus on becomes our reality

3) Reality is created in the moment, and there are multiple realities

4) The act of asking questions of an organization or group influences the group in some way

5) People have more confidence and comfort to journey to the future (the unknown) when they carry forward parts of the past (the known)

6) If we carry parts of the past forward, they should be what is best about the past

7) It is important to value differences

8) The language we use creates our reality

Rancho Notri works because it recognizes people are social, curious, and that we create identities and knowledge in relation to one another. People tell and listen to stories and in doing so pass on values, beliefs and wisdom. People like to learn and to apply that knowledge. People like doing well. We will enable leaders to create natural human organizations – knowledge rich, strength-based adaptable learning organization.

Roberto Ortega

Professional Experience

Roberto Ortega, Director and Owner of Rancho Notri is well versed in the fields of business and finance.

Professional achievements
Professional achievements include receipt of several regional and national corporate awards for distinguished achievement and showcase his commitment for business excellence. Mr. Ortega is an outspoken advocate on lifelong learning. As such, he has served on national committees for defining industry standards for title insurance and escrow. This quest also enticed him to Pepperdine University in 1992 and his MBA from the Executive Program at the Graziadio Business School (EMBA).

Roberto’s ability to cultivate, integrate and realize practical business applications and sound solutions and his proven mentoring skills and keen customer sensitivity enhanced over a 45-year career serve him well as a class advisor and adjunct faculty member within this distinguished EMBA Program, in which he has also served as a class advisor at Pepperdine University Malibu California.

In his spare time, Mr. Ortega is an avid reader who savors family time and hiking along Santa Barbara and Loreto BCS back country trails and volunteering with local non-profit organizations. Mr. Ortega and his wife, Eileen, an escrow business professional, have three children and three grandchildren .


  • MBA, Pepperdine University 1992

Associations and Societies

Mr. Ortega has served in leadership capacities for the Santa Barbara Chamber of Commerce and their Economic Coordinating Council and with UC Santa Barbara’s Economic Project for Ventura County. He enjoys his special relationship with business and community colleagues in the Santa Barbara Rotary Club and the Pepperdine Mentor Program. His upbringing as an inner-city youth provides lifetime benefits as it allows him to focus his time, talents and resources on youth character development programs with the Boy Scouts of America, United Way of Santa Barbara County, Santa Barbara Council on Alcoholism and Drug Abuse and its “Fighting Back” educational programs. He also serves as a Board of Director at Loreto’s Eco-Alianza.


Mr. Ortega’s business expertise reflected in moving from entrepreneur to seasoned executive, corporate leader, consultant and mentor ensures that the EMBA program participants will receive comprehensive, practical and very direct benefits from his candid business insights, interactions, education and experience.